Jessie J "does it like a dude"...

In Jessie J's 2010 video for "Do It Like A Dude", the singer reflects the subject of the lyrics in her clothing and particularly makeup.

Bold eyeliner, an even bolder haircut, and studded lipstick gives her a very punky masculine appearance in the video, and highlights the feminist meaning behind the song...

"Hey, pour me a beer,
No pretty drinks, I'm a guy out here"

When interviewed about the song, Jessie said:

"I've tried wee'ing standing up and it's not as easy unless you're a guy... "Do It Like A Dude" for me is very much, the deeper meaning that everyone is equal. No one should make you feel intimidated and you can go, you know what, eff you, I can be who I wanna be and stand on my own two feet and not feel like I can't because you're making me feel like I can't...
But at the same time it's a parody of the typical male that exists today and it's kind of a tongue in cheek, a way of going, you know, this is funny. It's not that I hate men. It's not like we're saying, women are better, we hate men. That's not it at all. But you know, sometimes it's nice to have an empowered feeling that makes everybody so equal."